Growth Marketing Insights from Fractl

How to Optimize and Measure Conversion Content [Podcast Episode]

Measuring the success of conversion content doesn't revolve around just one metric. 

Amanda Milligan
| March 9, 2021

We Don't Care About Viral Marketing Anymore

I decided to write this because according to Keyword Surfer, “viral marketing” still gets 3,600 searches a month on Google in...

Amanda Milligan
| March 2, 2021

How Empathy Can Improve Your Marketing Outcomes [Podcast Episode]

In marketing, it's just as important to understand your audience as human beings as it is to understand it on an analytical...

Amanda Milligan
| March 2, 2021

22 Free and Paid Content Marketing Tools Worth Checking Out

If you sit down and write up a simple blog post, hoping that’s all you need to promote yourself — that’s not enough.

Joey Morris
| February 28, 2021

What Is Link Building and Why Is It Essential for SEO?

Out of context, it sounds like a children's toy or some kind of complicated arts and crafts project. But link building is...

Amanda Milligan
| February 23, 2021

The Underrated Benefits of Top-of-the-Funnel Content [Podcast Episode]

Top-of-the-funnel content (or awareness content) can be an easy and effective way to grow traffic, and is extremely beneficial...

Amanda Milligan
| February 23, 2021

How Content + Email Marketing Can Elevate Your ROI [Podcast Episode]

Email marketing can make a huge difference in increasing your ROI.

Amanda Milligan
| February 16, 2021

10 Case Studies That Show the Real Impact of Content Marketing

It's hard to gauge just how effective content marketing can be for a brand or business. Fortunately, we can look at content...

Kelsey Libert
| February 15, 2021

Getting Buy-In at a Traditional Marketing Organization [Podcast Episode]

Making the case for content marketing can sometimes be a challenge. 

Amanda Milligan
| February 9, 2021

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