Social media doesn’t have to be just a tool for repurposing content; you can design content with social in mind.
![, Leveraging Social Data to Improve Content [Podcast Episode]](<iframe loading="lazy" src="https://giphy.com/embed/nibC9iYgAKAUAC6Iem" width="480" height="267" frameborder="0" class="giphy-embed" allowfullscreen="" style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;"></iframe>)
I had the pleasure of talking to digital strategist ADRIENNE SHEARES about all things social media as part of a content strategy. Listen as she discusses her experience with “social first” content, gauging your audience’s behaviors through social media, and much more.
![, Leveraging Social Data to Improve Content [Podcast Episode]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Want to see exclusive tips on how to get buy-in and access other marketing resources? Sign up for our podcast newsletter!
In this episode, you’ll learn:
-
How to get a sense of topics that are doing well based on social media engagement
-
How to create social first content that is designed with social media in mind
-
How to analyze people’s social media habits to improve content
-
How to use metrics to better understand your audience’s interests
Related links/resources:
