Ask Amanda About Marketing – Episode 18: Wait. Do You Have a Content Code? [Ft. Tommy Walker]

Amanda Milligan
By Amanda Milligan
August 17, 2017

Sometimes we all need to do some soul searching, like figuring out what it is we want out of life...or our brand’s blog.

Sometimes, the difficult part about writing a blog is getting in all the information along with the right tone. That’s where the content code comes in--giving you guidelines on how to find the soul of your blog.

Tommy Walker of Shopify Plus joins me this week to give us some insight on his content code. His 10 rules allow writers to get a better grip of what it means to write on their blogs and what their work stands for.

Here are some of the tips he covers:

  • Don’t paint idyllic pictures
  • Don’t talk down to the reader
  • Do the research
  • Ask better questions
  • Tell a story  


I'm excited to share the current iteration of the show, CASHING IN ON CONTENT MARKETING, with new episodes published weekly! 

Want to see exclusive tips on how to get buy-in and access other marketing resources? Sign up for our podcast newsletter!



Join the Fractl community and get marketing tips directly to your inbox!