Top-of-the-funnel content (or awareness content) can be an easy and effective way to grow traffic, and is extremely beneficial to a content marketing strategy.
I had the pleasure of chatting with DAN SHURE about the benefits of top-of-the-funnel content in a marketing strategy, his philosophy on creating content that will rank without outreach, and so much more.
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In this episode, you’ll learn:
How to get buy in for top-of-the-funnel content
How top-of-the-funnel content can benefit retargeting
How to search social and Google Discover to find viable topics
How to determine the right mix of top, middle, and bottom-funnel keywords