The truth about content is, it might not always perform as well as you might expect. As common as failure can be, there are also many common mistakes that you can easily avoid making to help your content do better.
It was wonderful talking to the great MARK PORTER, of Screaming Frog, about the key to avoiding common content mistakes. Listen to Mark discuss the importance of simplicity with content, when relevancy is important, and much more.
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In this episode, you’ll learn:
How to know when your content is too complex
How to have a dialogue with clients about struggling campaigns
How to keep your content organized and refreshed
How to navigate the technical side of creating presentable content