Growth Marketing Insights from Fractl

Why Content is Crucial for B2B Customer Retention [Podcast Episode]

Content is absolutely key for B2B customer retention, and selling the c-suite on its value comes down to focusing on the...

Amanda Milligan
| March 16, 2021

How to Optimize and Measure Conversion Content [Podcast Episode]

Measuring the success of conversion content doesn't revolve around just one metric. 

Amanda Milligan
| March 9, 2021

How Empathy Can Improve Your Marketing Outcomes [Podcast Episode]

In marketing, it's just as important to understand your audience as human beings as it is to understand it on an analytical...

Amanda Milligan
| March 2, 2021

The Underrated Benefits of Top-of-the-Funnel Content [Podcast Episode]

Top-of-the-funnel content (or awareness content) can be an easy and effective way to grow traffic, and is extremely beneficial...

Amanda Milligan
| February 23, 2021

How Content + Email Marketing Can Elevate Your ROI [Podcast Episode]

Email marketing can make a huge difference in increasing your ROI.

Amanda Milligan
| February 16, 2021

Getting Buy-In at a Traditional Marketing Organization [Podcast Episode]

Making the case for content marketing can sometimes be a challenge. 

Amanda Milligan
| February 9, 2021

Data Journalism is for Marketers, Too [Podcast Episode]

Data journalism can help you build backlinks and brand awareness.

Amanda Milligan
| February 2, 2021

Marketers Need to Think This Way About Attention [Podcast Episode]

“Everyone wants your attention, but not everyone deserves your attention.”


Amanda Milligan
| January 26, 2021

Are Your Audience Personas Effective? [Podcast Episode]

Many marketers work with audience personas so they aren't creating content without any idea who they're writing for.

Amanda Milligan
| January 19, 2021

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