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Growth Marketing Insights from Fractl

The ROI of Content Marketing vs. Native Advertising

More and more brands are turning to content marketing because of its effectiveness and strong focus on consumers. The goal is...

Fractl
| August 14, 2015

Study: How 1,200 Americans Use Email

“You never get a second chance to make a first impression” – it’s a phrase that’s stuck in our heads for a reason: Humans make...

Fractl
| August 14, 2015

Best Practices for Pitching Publishers

Fractl and BuzzStream surveyed 500 top-tier publishers in an effort to uncover what editors are looking for and other pitching...

Fractl
| August 14, 2015

How to Write Effective PR Pitch Subject Lines

Fractl and BuzzStream partnered up to survey 500 top-tier publishers on pitching best practices to determine what drives open...

Fractl
| August 14, 2015

Media Relations Guide on Etiquette

BuzzStream and Fractl surveyed more than 500 reporters and editors to uncover pitching peeves in order to develop a media...

Fractl
| August 14, 2015

Guide to Editor and Marketing Influencer Personas

An effective pitch means understanding the person you're targeting. The persona of a publisher in one vertical may vary wildly...

Fractl
| August 14, 2015

Influencer Marketing Discussions on Twitter

Learn which topics are trending in influencer marketing discussions on Twitter with the latest research from BuzzStream and...

Fractl
| August 14, 2015

How Our Brains Decide What We Share Online

Human response can be broken down into four basic emotions: happy, sad, afraid/surprised, and angry disgusted. Fractl's...

Fractl
| August 13, 2015

What Role do Emotions Play in Creating Content That Does Well?

You may have seen our motto: "We leverage the science behind great content." Unlike most of our competitors, our tagline isn't...

Fractl
| August 22, 2014

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