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Growth Marketing Insights from Fractl

What Building 26,000 Links Taught Us About Content Marketing

Since 2012, we’ve created a lot of powerful content. One campaign that highlighted beauty standards around the world was shared

Kerry Jones
| September 27, 2016

Study: How to Write an Email Subject Line for Link Building and Content Marketing Outreach

Spend a few minutes on a journalist’s Twitter timeline and you are bound to run into at least one post complaining about...

Domenica D'Ottavio
| August 2, 2016

Most Desirable Content Marketing Job Skills [2017 Study]

Don Draper from “Mad Men” would need to brush up on his math skills if he wanted to succeed in a modern marketing agency....

Kerry Jones
| July 26, 2016

Mapping Viral Content

The internet is a strange place. You never know when you’ll wake up to millions of people dumping buckets of water on their...

Kerry Jones
| July 26, 2016

5 Types of Facebook Sharers: What Motivates Them to Share? [Infographic]

If you spend much time on Facebook, you’ve probably noticed that people use the same platform in radically different ways.

Fractl
| July 12, 2016

Motivations for Sharing on Facebook

Since Facebook created the share button (a feature you may wish your puppy-loving aunt never discovered), our News Feeds have...

Kerry Jones
| July 6, 2016

The Role of Emotions in Viral Content

Think about the moment right before you share something online. What’s going through your mind? Why do you want to share the...

Fractl
| July 6, 2016

Decoding Successful Content

Successful content makes you feel something. It’s content that sticks to you; it’s something you want to emulate and share...

Fractl
| June 16, 2016

Why Certain Emotional Combinations Make People Share

Why do we share what we share online? We provided a partial answer to this question when we released a study on the emotions...

Fractl
| June 16, 2016

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