Growth Marketing Insights from Fractl

Study: The Power and Prevalence of "Tangential" Content

At Fractl, creating content marketing campaigns paired with strategic digital PR outreach is our bread and butter. This is how...

Domenica D'Ottavio
| October 20, 2020

Digital PR Outreach: The Efficacy of Email Personalization [Study]

Digital PR pros have to send pitches, dozens—sometimes more—to journalists everyday on behalf of their clients. 

Domenica D'Ottavio
| August 17, 2020

What The Most Highly Linked-To Pages Tell Us About Successful Content

In a lot of the projects we’ve seen (including some our own), popular, successful content is measured by engagement. It makes...

| July 7, 2020

Workplace Benefits Study

Companies in Silicon Valley often boast the “coolest” work benefits and have Americans pining for table tennis, unlimited...

Domenica D'Ottavio
| May 1, 2020

Marketing to the Generations With Content

Understanding the key differences among generational groups isn’t rocket science. But when it comes to your content, marketing...

| May 18, 2017

2016 Publisher Survey

Ask any journalist, and you’ll find out just how overfilled their inboxes have become in the past decade. In fact, we asked...

| December 14, 2016

16 Takeaways From a Year of Fractl Marketing Research


Ashley Carlisle
| December 13, 2016

Organic vs. Sponsored Instagram Posts

Are an influencer’s sponsored posts as compelling to their audience as their other content? Companies considering influencer...

Kerry Jones
| November 18, 2016

Benchmarks for Content Marketing Success: Real Results in 15 Industries

Not all content can compete with your average cat video or Kim Kardashian scandal. The hard, cold truth is that the success of...

Kerry Jones
| November 2, 2016

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