Growth Marketing Insights from Fractl

Organic vs. Sponsored Instagram Posts

Are an influencer’s sponsored posts as compelling to their audience as their other content? Companies considering influencer...

Kerry Jones
| November 18, 2016

Benchmarks for Content Marketing Success: Real Results in 15 Industries

Not all content can compete with your average cat video or Kim Kardashian scandal. The hard, cold truth is that the success of...

Kerry Jones
| November 2, 2016

Why Some Marketers Struggle to Quantify the Value of Content Marketing

Last year, 46 percent of B2C marketers reported that measuring the ROI of a content marketing program was one of the top...

Ashley Carlisle
| November 1, 2016

5 Lesser-Known Benefits of Content Marketing

One of the more well-known benefits of content marketing revolves around its direct technical relationship with SEO through...

Ashley Carlisle
| October 13, 2016

13 Content Marketing Benefits You Should Focus on Other Than Links

Link building is often touted as one of the biggest content marketing benefits.

| May 4, 2016

How Long Does it Take to See Content Marketing Results?

It’s tempting to stare at your site’s analytics and wait for the results to roll in after a content marketing campaign...

| April 7, 2016

How to Increase Engagement with On-Site Content Marketing

Off-site content marketing initiatives can be extremely effective for creating brand awareness and leading traffic back to...

| March 23, 2016

How Content Marketing Works for Your Bottom Line

More and more brands are turning to content marketing because of its strong focus on consumers and effectiveness –...

Kelsey Libert
| November 23, 2015

The Efficacy of Inbound vs. Outbound

Ads are everywhere, and this can feel especially true when you’re trying to avoid them. And believe us, people trying their...

Kelsey Libert
| November 23, 2015

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