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Growth Marketing Insights from Fractl

Emotional Marketing: How to Truly Connect With Your Target Audience

Emotional marketing is one of the best ways to connect with consumers and keep their attention in an ever-more-crowded...

Matt Gillespie
| September 2, 2020

Brand Authenticity: How to Achieve Trust Through Content

Perhaps more than ever, consumers are skeptical about the motives behind brands. Between the data breaches, hollow social...

Chris Lewis
| August 19, 2020

3 Types of Content NOT to Create During COVID-19

Many marketing professionals (myself included) have been saying that this is a great time to be creating content. Why? Because...

Amanda Milligan
| July 8, 2020

Why Some Content Campaigns Won't Succeed (And What to Do About It)

If a marketer says he or she can produce a content campaign guaranteed to go viral – run.

Tyler Burchett
| March 18, 2019

How Content Can Help You Achieve Your B2B Marketing Goals

You’re amped and ready to break last year’s sales goals, impress your boss, and knock your B2B marketing strategy out of the...

Matt Meadows
| March 5, 2019

Choosing the Right Types of Content Marketing for Every Stage of the Buyer's Journey

The problem many marketers have with effectively using various types of content marketing is when they focus on only one part...

Ashley Carlisle
| March 4, 2019

Incorporating a Viral Video Marketing Strategy to Your Business Plan

We’re in a golden age of video content. And it looks like it’s only getting better. Why? Well for one, it has never been...

Joey Morris
| January 4, 2019

From Interest to Leads: How to Reach Your Target Audience

Targeting isn’t just an important part of marketing; it is marketing. Without targeting, selling products and advertisements...

Tom Dehnel
| January 4, 2019

A Guide to Mastering Viral Marketing and Applying it to Your Business Plan

From the Fearless Girl campaign to HBO’s immersive websites for Westworld, we’re constantly surrounded by content that...

Meg Piedmont
| January 2, 2019

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