Growth Marketing Insights from Fractl

The Viral Equation: Breaking Down the Variables in Massively Shared Content

Online publishing rates are astronomical; they make marketer’s jobs incredibly difficult. Putting the right message in front...

Ashley Carlisle
| November 17, 2016

6 Surefire Ways to Make Newsworthy Content

When people hear the word “newsworthy,” the first thing that usually comes to mind is breaking news – a storm’s landfall, an...

Amanda Milligan
| October 11, 2016

The Pros and Cons of “Evergreen” (And What It Means for Your Content)

The concept of evergreen content is nothing new, and it’s talked about for good reason. Content that lasts longer has ...

Amanda Milligan
| September 28, 2016

What Building 26,000 Links Taught Us About Content Marketing

Since 2012, we’ve created a lot of powerful content. One campaign that highlighted beauty standards around the world was shared

Kerry Jones
| September 27, 2016

How To Create Content That Sparks a Conversation Without Hurting Your Brand

As marketers, it is our job to get people to notice our brands. We want people to learn about us, talk about us, and even tell...

| September 7, 2016

Want Your Content Marketing to Stand Out From the Clutter? Try These 5 Proven Tactics

Content marketing is tough. Staying current with the latest trends while managing expectations and waiting for results is...

Tylor Hermanson
| August 8, 2016

Mapping Viral Content

The internet is a strange place. You never know when you’ll wake up to millions of people dumping buckets of water on their...

Kerry Jones
| July 26, 2016

26 Free and Paid Content Marketing Tools

Content marketing has many moving pieces. From ideation and writing to promotion and analytics, there are a series of complex...

| July 20, 2016

How to Use Internal Data for Brand Storytelling

If you’re struggling to come up with ideas for branded content, it’s possible that you aren't looking for inspiration in the...

Ryan Sammy
| June 29, 2016

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