Growth Marketing Insights from Fractl

Content Creation Ideas and Helpful Tips For a Successful Ideation Process

Whether inspiration comes from a brainstorming session with a small group, an ideation meeting with your team or any other...

Matt Meadows
| March 18, 2019

How to Leverage Internal and External Data for Content Marketing

It’s safe to say that we are in information overload on the internet. Over 2 million blog posts are published every day....

| March 6, 2019

Choosing the Right Types of Content Marketing for Every Stage of the Buyer's Journey

The problem many marketers have with effectively using various types of content marketing is when they focus on only one part...

Ashley Carlisle
| March 4, 2019

How Cautious Brands Can Create Great Content

There's a content marketing misconception that needs to be resolved. It's a false belief that conventional brands can't create...

Matt Meadows
| January 22, 2019

5 Content Creation Tips When Creating Appealing and Effective Stories

Creating content is a process that can be approached from a variety of angles, but one thing remains clear: if you want to...

Angela Skane
| January 14, 2019

The Relationship and Differences Between Copywriting and Content Creation

Just like you wouldn’t hire a plumber to fix a leaky roof, you wouldn’t hire just any writer to develop an effective piece of...

Tom Dehnel
| January 14, 2019

3 Common Traits That Help Define High-Quality Content

There are large, over-arching elements that have proven successful in our content marketing work (e.g., highly emotional, mass...

Kip Wright
| January 13, 2019

Best Practices for Content Creation

It can be easy to get caught up in the lightning-fast pace of the content marketing stream. New information, platform, tools,...

Joey Morris
| September 21, 2018

Watch a Content Idea Evolve into a Viral Marketing Campaign

So you’ve come up with a great idea for a piece of content. Fantastic! Spare a second to give yourself a pat on the back, and...

Tyler Burchett
| July 27, 2017

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