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Growth Marketing Insights from Fractl

Study: The Power and Prevalence of "Tangential" Content

At Fractl, creating content marketing campaigns paired with strategic digital PR outreach is our bread and butter. This is how...

Domenica D'Ottavio
| October 20, 2020

Emotional Marketing: How to Truly Connect With Your Target Audience

Emotional marketing is one of the best ways to connect with consumers and keep their attention in an ever-more-crowded...

Matt Gillespie
| September 2, 2020

How to Speak to Your Target Audience Through Content [Podcast Episode]

“Content that speaks to everyone speaks to no one.”

Amanda Milligan
| September 1, 2020

What The Most Highly Linked-To Pages Tell Us About Successful Content

In a lot of the projects we’ve seen (including some our own), popular, successful content is measured by engagement. It makes...

Fractl
| July 7, 2020

The Necessary Costs of Content Creation

Cost is likely one of your first thoughts when exploring the idea of adding content marketing to your businesses marketing...

Mike Geneivive
| March 18, 2019

Content Creation Ideas and Helpful Tips For a Successful Ideation Process

Whether inspiration comes from a brainstorming session with a small group, an ideation meeting with your team or any other...

Matt Meadows
| March 18, 2019

How to Leverage Internal and External Data for Content Marketing

It’s safe to say that we are in information overload on the internet. Over 2 million blog posts are published every day....

Fractl
| March 6, 2019

Choosing the Right Types of Content Marketing for Every Stage of the Buyer's Journey

The problem many marketers have with effectively using various types of content marketing is when they focus on only one part...

Ashley Carlisle
| March 4, 2019

How Conservative Brands Can Create Great Content

There’s a content marketing misconception that needs to be resolved. It’s a false belief that conservative brands can’t create...

Matt Meadows
| January 22, 2019

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