How Startups Should Utilize Content Marketing [Podcast Episode]

Amanda Milligan
By Amanda Milligan
May 25, 2021

Investing in content marketing as a startup might seem risky, but it all starts with the ambition to build up a community through quality content. 

I had an absolute blast talking with the wonderful ERIC SIU about utilizing content marketing as a startup. In this episode, Eric talks about how to build a community through content, when to know the right time for startups to invest in content marketing, and much more. 

 

EN_Google_Podcasts_Badge_2xUS_UK_Apple_Podcasts_Listen_Badge_RGB

Want to see exclusive tips on how to get buy-in and access other marketing resources? Sign up for our podcast newsletter!

 

In this episode, you’ll learn:

  • How to know when the right time is to start investing in content as a startup

  • How to retain and foster a community after building an audience through content

  • How to go about hiring for a content marketing team as a startup

  • How to determine what type of content to create early on

Related links/resources:

Join the Fractl community and get marketing tips directly to your inbox!