It was so wonderful getting to chat with Azeem Ahmad, also known as Azeem Digital, about his step-by-step process for creating and executing a successful content measurement plan that drives results. Azeem explains why it’s important to align what you’re tracking with the goals of the business, why it’s best to only report on what’s necessary, what mistakes to avoid when tracking and creating content, and much more.
Want to see exclusive tips on how to get buy-in and access other marketing resources? Sign up for our podcast newsletter!
In this episode, you’ll learn:
How to set up the infrastructure to successfully track content
How to align your content measurement plan with the goals of the business
How to know where to avoid mistakes in a content measurement plan
How to connect the dots between telling a story with content and the bottom line