Data Journalism is for Marketers, Too [Podcast Episode]

Amanda Milligan
By Amanda Milligan
February 2, 2021

Data journalism can help you build backlinks and brand awareness.

But executing it can be tough. (This is why Fractl offers it as a service, after all.)

I loved having the opportunity to talk to my friend Laura Morelli from Semrush about how she's used data journalism to elevate the Semrush brand.



Want to see Laura walk through an entire example of how she came up with a data journalism campaign and pitched it to the media? Sign up for our monthly podcast newsletter to get exclusive access to bonus interview content and resources! We'll release this bonus content at the end of February 2021.


In this episode, you’ll learn:

  • Why marketers should care about data journalism
  • How to determine if a content idea is newsworthy
  • How to find more data-driven content ideas
  • How to use Semrush for data-driven storytelling
  • How to present data when pitching a journalist

Related links/resources:

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