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Growth Marketing Insights from Fractl

Leveraging Social Data to Improve Content [Podcast Episode]

Social media doesn't have to be just a tool for repurposing content; you can design content with social in mind. 

Amanda Milligan
| March 23, 2021

Why Digital PR Should Be Part of Your SEO Strategy

Link building has been a common strategy for digital marketers for years. The practice, which involves generating links to...

Domenica D'Ottavio
| March 16, 2021

Why Content is Crucial for B2B Customer Retention [Podcast Episode]

Content is absolutely key for B2B customer retention, and selling the c-suite on its value comes down to focusing on the...

Amanda Milligan
| March 16, 2021

How to Optimize and Measure Conversion Content [Podcast Episode]

Measuring the success of conversion content doesn't revolve around just one metric. 

Amanda Milligan
| March 9, 2021

We Don't Care About Viral Marketing Anymore

I decided to write this because according to Keyword Surfer, “viral marketing” still gets 3,600 searches a month on Google in...

Amanda Milligan
| March 2, 2021

How Empathy Can Improve Your Marketing Outcomes [Podcast Episode]

In marketing, it's just as important to understand your audience as human beings as it is to understand it on an analytical...

Amanda Milligan
| March 2, 2021

22 Free and Paid Content Marketing Tools Worth Checking Out

If you sit down and write up a simple blog post, hoping that’s all you need to promote yourself — that’s not enough.

Joey Morris
| February 28, 2021

What Is Link Building and Why Is It Essential for SEO?

Out of context, it sounds like a children's toy or some kind of complicated arts and crafts project. But link building is...

Amanda Milligan
| February 23, 2021

The Underrated Benefits of Top-of-the-Funnel Content [Podcast Episode]

Top-of-the-funnel content (or awareness content) can be an easy and effective way to grow traffic, and is extremely beneficial...

Amanda Milligan
| February 23, 2021

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