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Growth Marketing Insights from Fractl

Emotional Marketing: How to Truly Connect With Your Target Audience

Emotional marketing is one of the best ways to connect with consumers and keep their attention in an ever-more-crowded...

Matt Gillespie
| September 2, 2020

How to Speak to Your Target Audience Through Content [Podcast Episode]

“Content that speaks to everyone speaks to no one.”

Amanda Milligan
| September 1, 2020

The Hidden ROI of Podcasting [Podcast Episode]

Podcast analytics...leave a lot to be desired.

Amanda Milligan
| August 25, 2020

Brand Authenticity: How to Achieve Trust Through Content

Perhaps more than ever, consumers are skeptical about the motives behind brands. Between the data breaches, hollow social...

Chris Lewis
| August 19, 2020

BLM Reflection: How Marketers Can Make Our Industry More Inclusive [Podcast Episode]

No gif this week, folks. Instead, I'm sharing a graphic I found extremely helpful for contextualizing the quest to be...

Amanda Milligan
| August 18, 2020

Digital PR Outreach: The Efficacy of Email Personalization [Study]

Digital PR pros have to send pitches, dozens—sometimes more—to journalists everyday on behalf of their clients. 

Domenica D'Ottavio
| August 17, 2020

How Has Coronavirus Impacted Digital PR and Link Building?

The outbreak of Coronavirus in 2020 disrupted billions of people’s lives around the world in almost every way possible. 

Domenica D'Ottavio
| August 14, 2020

Making the Case for Creativity in Content [Podcast Episode]

It's the word writers, editors, and all content creators fear: BORING. The last thing you want is your boss, your readers, or...

Amanda Milligan
| August 11, 2020

6 Link Building Techniques (And Which Methods Are Best For You)

It’s estimated that there were an average of more than two trillion Google queries per day in 2019.

Kristyn Pilgrim
| August 5, 2020

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