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Growth Marketing Insights from Fractl

Getting Content Buy-In From Your Legal Team [Podcast Episode]

A lot of marketers take a casual approach to moving forward with content without being sure of the legal ramifications.

Amanda Milligan
| March 17, 2020

What is Digital PR and How Can It Impact Your Business?

Digital PR has disrupted the press release of decades past and is sending ripples throughout the digital marketing world. It...

Domenica D'Ottavio
| March 11, 2020

Measuring Top-of-the-Funnel Content [Podcast Episode]

Content that converts is easy to sell internally. But what about content that is bringing brand new people into the fold who...

Amanda Milligan
| March 10, 2020

The Power of Social Listening [Podcast Episode]

Listening to your customers and potential customers is a huge part of marketing.

Amanda Milligan
| March 3, 2020

The Art of Selling Content to Execs [Podcast Episode]

Not everyone understands the value of content.

Amanda Milligan
| February 25, 2020

Lessons From Sales on Getting Better Marketing Buy-In [Podcast Episode]

Sales and marketing are different skill sets, but they both have foundations in communicating effectively. 

Amanda Milligan
| February 18, 2020

Convincing Brands To Say Something Worthwhile [Podcast Episode]

Imagine everyone you knew kept telling you the same trivia fact over and over. Hey, did you know a snail can sleep for three...

Amanda Milligan
| February 11, 2020

Using Psychology To Improve Your Marketing Pitch [Podcast Episode]

Words are powerful, and this power can be harnessed in multiple ways — from what you choose to say, when you choose to say it,...

Amanda Milligan
| February 4, 2020

Not Selling Your Work Internally? You’re Doing It Wrong [Podcast Episode]

You know that content marketing works. But does your boss? Your CEO? Your client? 

Amanda Milligan
| January 28, 2020

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