Organizing Content Marketing at the Enterprise Level [Podcast Episode]

Amanda Milligan
By Amanda Milligan
May 11, 2021

Identifying, documenting, and communicating problems in workflow between different teams can help to streamline the content process and make everyone's jobs easier. 

I had a great time catching up with TOMMY WALKER, founder of The Content Studio and former editor-in-chief of Shopify Plus and Quickbooks, about organizing the content marketing process.

He discusses pinpointing workflow problems between teams at an organization—especially larger companies, how to document and present those issues to improve on them, and much more. 

 

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In this episode, you’ll learn:

  • How to identify and track where cross collaboration presents problems with workflow

  • How to present the idea of streamlining workflow as a benefit to everybody

  • How to consolidate tools being used by different departments and teams in an organization

  • How to figure out what platforms and tools will work best for your workflow

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