The way Google presents search results is constantly changing. New features and snippets sometimes seem to appear before your eyes.
Geoff Atkinson, founder and CEO of Huckabuy, an SEO Software company, talks through how content marketers can get their content ranking higher in the SERPs and thus amplify the visibility (and ROI) of their pages.
In this episode, you’ll learn:
- The impact of rich results on content strategy
- How to optimize your content for rich results
- The benefits of capturing rich results
- How to get quick wins to earn additional buy-in