Marketing Automation 101 (And How It Boosts ROI) [Podcast Episode]

Amanda Milligan
By Amanda Milligan
May 19, 2020

"Martech" can sound, well, technical.

 

via GIPHY

But Moni OloyedeSenior Marketing Operations Manager at Fidelis Cybersecurity, explains that content is the lifeblood of marketing automation, and there are countless ways you can use marketing automation to improve the ROI of your content and measure its impact.

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In this episode, you'll learn:

  • Why marketing automation can be valuable and insightful for content marketers
  • The basics for setting up marketing automation for any team size
  • How can marketing automation can assist in better identifying channel attribution

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