Here's How to Improve Your BIPOC Messaging [Podcast Episode]

Amanda Milligan
By Amanda Milligan
May 18, 2021

Improving your BIPOC (Black, Indigenous, and people of color) messaging and visuals in marketing to reach more diverse audiences means putting more intention in your strategy. 

It was great chatting with KRYSTAL GLASS, co-founder of Black Creative Group, about all things inclusivity in marketing. Krystal breaks down the most important ways an organization can improve their diversity and representation, what marketing situations call for inclusivity over exclusivity, the reasons that understanding the "why" is most important, and much more. 

 

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In this episode, you’ll learn:

  • How to audit your messaging and visuals to know where improvement is necessary

  • How to embed representation and inclusivity into your content

  • How to utilize social listening to gain a better understanding of your audience

  • How to better understand why diversity and representation matters in marketing

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