Making the case for content marketing can sometimes be a challenge.
How exactly do you do you that? Well, friends, it's all about the language you use.
I was thrilled to sit down with B2B marketing consultant PAM DIDNER to learn more about the unique ways she sells the concept of content, especially at a traditional marketing organization.
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In this episode, you’ll learn:
- How to sell content marketing to those who don't know what it is
- How to use sales to show the value of content
- How to determine the success and ROI of your content
- How to prepare a pitch in the virtual era