Getting Buy-In at a Traditional Marketing Organization [Podcast Episode]

Amanda Milligan
By Amanda Milligan
February 9, 2021

Making the case for content marketing can sometimes be a challenge. 

How exactly do you do you that? Well, friends, it's all about the language you use. 

I was thrilled to sit down with B2B marketing consultant PAM DIDNER to learn more about the unique ways she sells the concept of content, especially at a traditional marketing organization. 



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In this episode, you’ll learn:

  • How to sell content marketing to those who don't know what it is
  • How to use sales to show the value of content
  • How to determine the success and ROI of your content
  • How to prepare a pitch in the virtual era 

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