There’s definitely a time and place for reflecting on the past, but for now, let’s focus on the….
The future of content creation, of course. I can’t tell you how many kids you’ll have or whether George R.R. Martin will ever finish writing...
Kristin Tynski and Ryan Sammy, Fractl’s creative strategy experts, join me this week to answer the question: What is the future of content marketing?
The most important takeaway is to make sure whatever content you’re producing is easier to consume. Not everyone spends five to six minutes reading and understanding content anymore. So, you need to make sure your content is efficient in doing so in as little time as possible.
Audiences now require simplicity, ease of understanding, and speed of understanding. If something catches attention fast and is easy to understand without any kind of analysis on the reader’s part, there is more of chance that the reader will share it.
Nowadays, with new trends coming out by the second, keeping up is the key. Kristin says being able to produce new and original content (10x content) is the way to stay ahead. This then furthers the advancements of infographics and blog posts continuously.
Rebooting and enhancing content is also seen and often yields better performance results, added Ryan.
For specific tips, check out the episode!
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