Too often, focusing on bottom-of-the-funnel content ignores the value of other parts of the funnel, and the chance to create all different types of great content.
I chatted with the wonderful PURNA VIRJI, LinkedIn’s senior content marketing evangelist, about the importance of all parts of the funnel. Purna breaks down how to empower your audience through content, how to make sure you’re creating cohesive content at all parts of the funnel, and so much more.
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In this episode, you’ll learn:
How to come up with content ideas for all aspects of the funnel
How to increase your audience after creating your content
How to ensure that all parts of the funnel are cohesive
How to quantify the value of each part of the funnel