Wait...this is a digital marketing podcast. Why are we talking about direct mail?
But direct mail can actually be a great component of your otherwise solely-digital strategy.
Digital Marketing Consultant Tod Cordill explains how direct mail can reach your audience in a way email can't always achieve and how you can track this effort in Google Analytics.
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In this episode, you’ll learn:
- The value of direct mail
- How it fits into your marketing automation
- How to track your direct mail efforts
- What kind of companies would benefit most from direct mail