The ROI of Direct Mail [Podcast Episode]

Amanda Milligan
By Amanda Milligan
January 12, 2021

Wait...this is a digital marketing podcast. Why are we talking about direct mail?


But direct mail can actually be a great component of your otherwise solely-digital strategy.

Digital Marketing Consultant Tod Cordill explains how direct mail can reach your audience in a way email can't always achieve and how you can track this effort in Google Analytics.



Want more advice on how to get the best content marketing ROI? Sign up for our monthly podcast newsletter to get exclusive access to bonus interview content and resources!


In this episode, you’ll learn:

  • The value of direct mail
  • How it fits into your marketing automation 
  • How to track your direct mail efforts
  • What kind of companies would benefit most from direct mail

Related links/resources:


Join the Fractl community and get marketing tips directly to your inbox!