The ROI of Direct Mail [Podcast Episode]

Amanda Milligan
By Amanda Milligan
January 12, 2021

Wait...this is a digital marketing podcast. Why are we talking about direct mail?

 

But direct mail can actually be a great component of your otherwise solely-digital strategy.

Digital Marketing Consultant Tod Cordill explains how direct mail can reach your audience in a way email can't always achieve and how you can track this effort in Google Analytics.

 

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In this episode, you’ll learn:

  • The value of direct mail
  • How it fits into your marketing automation 
  • How to track your direct mail efforts
  • What kind of companies would benefit most from direct mail

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