The Most Common Objections to Content Marketing (And How to Respond) [Podcast Episode]

Amanda Milligan
By Amanda Milligan
June 16, 2020

Dodging every type of content marketing objection can get...tiring.



Andy Crestodina, co-founder of Orbit Media, provides talking points and communication tips about how to respond to these objections and get buy-in for your content proposals.


In this episode, you’ll learn how to respond to the following objections:

    • Why don’t we just keep building leads the same way we have been?
    • Why should I put money into something that’ll take months to see results?
    • Is the ROI there? Is it worth the budget?
    • I (personally) don’t like [some aspect] of this.
    • I don’t want us to reveal our company strategies. Won’t that be bad for business?

Related resources/links:

Join the Fractl community and get marketing tips directly to your inbox!