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Growth Marketing Insights from Fractl

The Guide to Earned Media: How to Secure Amazing Brand Coverage

It's every marketer's ultimate dream to get their name and product out there in the public eye. It's why brands will pay...

Domenica D'Ottavio
| October 21, 2020

Study: The Power and Prevalence of "Tangential" Content

At Fractl, creating content marketing campaigns paired with strategic digital PR outreach is our bread and butter. This is how...

Domenica D'Ottavio
| October 20, 2020

Digital PR Outreach: The Efficacy of Email Personalization [Study]

Digital PR pros have to send pitches, dozens—sometimes more—to journalists everyday on behalf of their clients. 

Domenica D'Ottavio
| August 17, 2020

How Has Coronavirus Impacted Digital PR and Link Building?

The outbreak of Coronavirus in 2020 disrupted billions of people’s lives around the world in almost every way possible. 

Domenica D'Ottavio
| August 14, 2020

Workplace Benefits Study

Companies in Silicon Valley often boast the “coolest” work benefits and have Americans pining for table tennis, unlimited...

Domenica D'Ottavio
| May 1, 2020

What is Digital PR and How Can It Impact Your Business?

Digital PR has disrupted the press release of decades past and is sending ripples throughout the digital marketing world. It...

Domenica D'Ottavio
| March 11, 2020

Why Digital PR SEO Should Be Part of Your Marketing Strategy

Link building has been a common strategy for digital marketers for years. The practice, which involves generating links to...

Domenica D'Ottavio
| March 24, 2019

Social Media's Role in Viral Content Marketing

According to Statista’s latest estimate, 77 percent of U.S. Americans have a social media profile. Worldwide, the number of...

Domenica D'Ottavio
| March 20, 2019

How to Align Your Social Media and Content Marketing Strategy

You have a social media strategy in place. You have an idea of what you’re going to post, when you’re going to post it, and...

Domenica D'Ottavio
| March 10, 2019

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