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Growth Marketing Insights from Fractl

What is Digital PR and How Can It Impact Your Business?

Digital PR has disrupted the press release of decades past and sent ripples throughout the digital marketing world. Defined,...

Domenica D'Ottavio
| April 26, 2021

How to Earn High-Quality Backlinks with Content Marketing [2021 Update]

To improve a website’s ranking in search engines, you need to earn high-quality backlinks to the site. High quality backlinks...

Domenica D'Ottavio
| April 19, 2021

Why Digital PR Should Be Part of Your SEO Strategy

Link building has been a common strategy for digital marketers for years. The practice, which involves generating links to...

Domenica D'Ottavio
| March 16, 2021

2021 Data-Backed Digital Marketing Predictions

In 2020, “unprecedented,” “uncertain,” and “challenging” were the buzzwords of the year, and for good reason. The marketing...

Domenica D'Ottavio
| January 6, 2021

Earned Media: How to Secure Amazing Brand Coverage

It's every marketer's ultimate dream to get their name and product out there in the public eye. It's why brands will pay...

Domenica D'Ottavio
| October 21, 2020

Study: The Power and Prevalence of "Tangential" Content

At Fractl, creating content marketing campaigns paired with strategic digital PR outreach is our bread and butter. This is how...

Domenica D'Ottavio
| October 20, 2020

Digital PR Outreach: The Efficacy of Email Personalization [Study]

Digital PR pros have to send pitches, dozens—sometimes more—to journalists everyday on behalf of their clients. 

Domenica D'Ottavio
| August 17, 2020

How Has Coronavirus Impacted Digital PR and Link Building?

The outbreak of Coronavirus in 2020 disrupted billions of people’s lives around the world in almost every way possible. 

Domenica D'Ottavio
| August 14, 2020

Workplace Benefits Study

Companies in Silicon Valley often boast the “coolest” work benefits and have Americans pining for table tennis, unlimited...

Domenica D'Ottavio
| May 1, 2020

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