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Growth Marketing Insights from Fractl

Choosing the Right Types of Content Marketing for Every Stage of the Buyer's Journey

The problem many marketers have with effectively using various types of content marketing is when they focus on only one part...

Ashley Carlisle
| March 4, 2019

Inside Fractl's Content Ideation Process

Anyone can spot a good idea, but what makes a great idea? That’s something we ask ourselves every single day, and we’ve done...

Ashley Carlisle
| February 8, 2017

Startup Marketing Strategy: A 6-Step Guide to Growth through Content

Email marketing, public relations, social media, referral marketing, influencer and affiliate marketing, search engine...

Ashley Carlisle
| January 25, 2017

The Top Content Marketing Articles to Read Before 2017

The holidays are in full swing, which means a lot of us are enjoying the time away from our computer screens and overflowing...

Ashley Carlisle
| December 29, 2016

16 Takeaways From a Year of Fractl Marketing Research

 

Ashley Carlisle
| December 13, 2016

The Viral Equation: Breaking Down the Variables in Massively Shared Content

Online publishing rates are astronomical; they make marketer’s jobs incredibly difficult. Putting the right message in front...

Ashley Carlisle
| November 17, 2016

Why Some Marketers Struggle to Quantify the Value of Content Marketing

Last year, 46 percent of B2C marketers reported that measuring the ROI of a content marketing program was one of the top...

Ashley Carlisle
| November 1, 2016

5 Lesser-Known Benefits of Content Marketing

One of the more well-known benefits of content marketing revolves around its direct technical relationship with SEO through...

Ashley Carlisle
| October 13, 2016

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