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Growth Marketing Insights from Fractl

We Don't Care About Viral Marketing Anymore

I decided to write this because according to Keyword Surfer, “viral marketing” still gets 3,600 searches a month on Google in...

Amanda Milligan
| March 2, 2021

How Empathy Can Improve Your Marketing Outcomes [Podcast Episode]

In marketing, it's just as important to understand your audience as human beings as it is to understand it on an analytical...

Amanda Milligan
| March 2, 2021

What Is Link Building and Why Is It Essential for SEO?

Out of context, it sounds like a children's toy or some kind of complicated arts and crafts project. But link building is...

Amanda Milligan
| February 23, 2021

The Underrated Benefits of Top-of-the-Funnel Content [Podcast Episode]

Top-of-the-funnel content (or awareness content) can be an easy and effective way to grow traffic, and is extremely beneficial...

Amanda Milligan
| February 23, 2021

How Content + Email Marketing Can Elevate Your ROI [Podcast Episode]

Email marketing can make a huge difference in increasing your ROI.

Amanda Milligan
| February 16, 2021

Getting Buy-In at a Traditional Marketing Organization [Podcast Episode]

Making the case for content marketing can sometimes be a challenge. 

Amanda Milligan
| February 9, 2021

Data Journalism is for Marketers, Too [Podcast Episode]

Data journalism can help you build backlinks and brand awareness.

Amanda Milligan
| February 2, 2021

Marketers Need to Think This Way About Attention [Podcast Episode]

“Everyone wants your attention, but not everyone deserves your attention.”

 

Amanda Milligan
| January 26, 2021

Are Your Audience Personas Effective? [Podcast Episode]

Many marketers work with audience personas so they aren't creating content without any idea who they're writing for.

Amanda Milligan
| January 19, 2021

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