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Growth Marketing Insights from Fractl

How to Track Tough-To-Measure Marketing Tactics [Podcast Episode]

Some of the most effective marketing strategies are sometimes the hardest to get buy-in for. Why? Because they aren’t always...

Amanda Milligan
| April 7, 2020

The Nuances of Effective Messaging [Podcast Episode]

Think about how you’d describe your job to a colleague. Now think about how you’d describe it to someone who has no idea what...

Amanda Milligan
| March 31, 2020

Don’t Mimic In Your Marketing — Maneuver [Podcast Episode]

If you’re doing what everyone else is doing, will you truly stand out?

Amanda Milligan
| March 24, 2020

Getting Content Buy-In From Your Legal Team [Podcast Episode]

A lot of marketers take a casual approach to moving forward with content without being sure of the legal ramifications.

Amanda Milligan
| March 17, 2020

Measuring Top-of-the-Funnel Content [Podcast Episode]

Content that converts is easy to sell internally. But what about content that is bringing brand new people into the fold who...

Amanda Milligan
| March 10, 2020

The Power of Social Listening [Podcast Episode]

Listening to your customers and potential customers is a huge part of marketing.

Amanda Milligan
| March 3, 2020

The Art of Selling Content to Execs [Podcast Episode]

Not everyone understands the value of content.

Amanda Milligan
| February 25, 2020

Lessons From Sales on Getting Better Marketing Buy-In [Podcast Episode]

Sales and marketing are different skill sets, but they both have foundations in communicating effectively. 

Amanda Milligan
| February 18, 2020

Convincing Brands To Say Something Worthwhile [Podcast Episode]

Imagine everyone you knew kept telling you the same trivia fact over and over. Hey, did you know a snail can sleep for three...

Amanda Milligan
| February 11, 2020

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