Growth Marketing Insights from Fractl

How Cognitive Biases Can Impact Internal Communication [Podcast Episode]

Understanding cognitive biases and how they impact communications is crucial for effective messaging and dealing with clients.

Amanda Milligan
| April 20, 2021

How To Master The Art of Vulnerability In Marketing [Podcast Episode]

Being vulnerable in marketing is about connecting with your audience and showing your brand values. 

Amanda Milligan
| April 13, 2021

The ROI of Long-Form Content [Podcast Episode]

Long-form content can position you an authority on a topic and ultimately elevate your ROI. 

Amanda Milligan
| April 6, 2021

How to Scale Your Content Marketing Efforts [Podcast Episode]

Scaling your content is a huge step, but many often do it too early as opposed to too late.

Amanda Milligan
| March 30, 2021

Leveraging Social Data to Improve Content [Podcast Episode]

Social media doesn't have to be just a tool for repurposing content; you can design content with social in mind. 

Amanda Milligan
| March 23, 2021

Why Content is Crucial for B2B Customer Retention [Podcast Episode]

Content is absolutely key for B2B customer retention, and selling the c-suite on its value comes down to focusing on the...

Amanda Milligan
| March 16, 2021

How to Optimize and Measure Conversion Content [Podcast Episode]

Measuring the success of conversion content doesn't revolve around just one metric. 

Amanda Milligan
| March 9, 2021

We Don't Care About Viral Marketing Anymore

I decided to write this because according to Keyword Surfer, “viral marketing” still gets 3,600 searches a month on Google in...

Amanda Milligan
| March 2, 2021

How Empathy Can Improve Your Marketing Outcomes [Podcast Episode]

In marketing, it's just as important to understand your audience as human beings as it is to understand it on an analytical...

Amanda Milligan
| March 2, 2021

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