Many marketers work with audience personas so they aren't creating content without any idea who they're writing for.
But how can you make sure you're creating them properly in a way that will improve your ROI?
Digital Marketing Strategist Henry Adaso explains how to keep your audience personas accurate and how to properly use them to improve your content program and increase the value of your work.
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In this episode, you’ll learn:
- How to get buy-in for investing time in creating/improving audience personas
- How to make sure your audience personas are accurate (at any given point)
- What elements need to be included in your audience personas
- How to actually put audience personas into action