Marketers Need to Think This Way About Attention [Podcast Episode]

Amanda Milligan
By Amanda Milligan
January 26, 2021

“Everyone wants your attention, but not everyone deserves your attention.”

 

In this episode, author and keynote speaker Neen James explains the importance of using the lens of attention and how marketers can earn the attention of their audiences and improve their ROI.

 

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In this episode, you’ll learn:

  • How to earn your audience's attention
  • The three types of attention and how to apply them to your marketing work
  • How to prioritize the way you spend your time to improve your ROI
  • How conceptual models can help you get internal buy-in

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